Starbucks Redesign

Starbucks Redesign

Overview

This project was completed as part of FIT's UI certification program.

The problem

Current website feels generic and doesn’t align with Starbucks creative expression.

the solution

A more playful and visually engaging look that uses illustrations and variants of Starbucks iconic green to achieve a more inviting look.

Role

Product Designer

Interaction, Visual design, Prototyping & Testing

June - August 2020

Moodboard

Wireframing

I created screens for wireframes to represent the the design layout, the flow between screens and it's functional representation

Design System

Primary typeface

Roboto

Roboto is a web friendly sans-serif font with a dual nature. It’s friendly and open curves makes it a great choice for web and mobile.

AaBbCc

Colors

BUTTONS

Icons

grid

The Solution

The first MVP included 2 basic functions: find a store and add to cart

Home screen

Promotional Content

A component card is used for the promotional content on the home screen allowing consistency while the user scrolls down the page. Illustrations keep the experience engaging.

Home screen

Hamburger menu

A hamburger menu is used for navigation. The menu is kept interesting by adding an illustration within it.

Find a store

Dropdown menu allows users to choose a suggested location after typing a few letters. Active and inactive states are use on the filter screen to help user know which filters have been selected.

Product description page

The product description page includes an image of the product as well as a short description. It also includes sections for customization, nutritional information, ingredients and allergens. All sections have animated gifs next to the title to keep users visually engaged.

Fully Responsive Design

All sections and flows are the same between mobile and desktop, with both screen sizes featuring different content flow for better visualization and usability.

Interactive filtering

On the product description page the selection for drink size and temperature changes between mobile and desktop. For the desktop version, the user can go up and down a measurement scale to choose the size and temperature of the drink.

Thanks for watching!

See more of my work