PetKeeper

PetKeeper

Overview

This project was completed as part of FIT's UX/UI Master certification program.

PetKeeper is a mobile app designed for pet owner. PetKepper allows its users to track and monitor the care of their animals. The app allows you to create a profile for your pets where you can track their food and exercise as well as add reminders for events like grooming appoitments and vet visits.

The problem

Pet parents need a more organized and simpler way to keep track of my pets needs and information.

the solution

An app that helps pet parents easily keep track of their pets needs and information.

Role

Product Designer

Interaction, Visual design, Prototyping & Testing

October - December 2020

The Process

Discover

Understanding the problem

As a pet parent, I understood the challenge of keeping all your pet's info available at all times and also how keeping track of your pet's needs can be challenging. I wanted to to validate this problems so I conducted interviews with 5 fellow pet parents living in New York City.

After listening to these pet parents, I discovered the top frustrations:

  • Information not at hand. Pet parents do not have their pet's information at hand since they keep it filed away if is on paper or gets lost in their email dashboard.

  • Inconsistent feeding time. Pet parents want to make sure they are keeping a consistent feeding schedule for their pets and tent to forget to feed their pets at a consistent time if not reminded by an alarm.

  • Vet and grooming visits. Pet parents want an easy way to see when is their next vet's appointment as well as a place to save all other appointments such as grooming, playdates, etc.

  • Not easy to find things to do with their pets. Pet parents will like to have a list of pet friendly places or events happening near them

Persona

Norman Johnson

Demographics

Age: 27
Location: New York City
Occupation: Student and Kickboxing instructor
Pet: 13 yrs old YorkiePoo

Bio

Norman is a student and kickboxing instructor. She owns a Yorkiepoo named Tomas. For her, Tomas' activity is important as well as keeping him on a consistent food schedule. Norman struggles with keeping Tomas' walks consistent during the day and reminding herself to feed him at a consistent schedule.

With her busy schedule, it is hard for her to remember when to take Tomas for a grooming appointment or keep track of his vaccinations and vet visits.

Values

  • Consistency
  • Consistency
  • Efficiency

Goal

  • Remember Tomas' feeding hours
  • Keep track of Tomas' daily activity
  • Keep track of Tomas' appointments

key tasks

After understanding the users' needs and narrowing down the specific problems to solve I was ready to define key tasks for the MPV.

1
Users should be able to log their pet’s basic information such as name, age, breed, etc.
2
User should be able to add and track pet’s food an activity schedule on pet’s profile
3
User should be able to set and manage reminders for pet’s appointments and other events

Define

user flows

The user flow for the MVP included flows for onboarding and signing up, pet profile, add food and activity and add reminders. A flow for an explore section is to be released as an iteration.

MPV
Iteration

Sketches and Lo-fi prototyping

After defining the user flow I did quick explorations with sketches and lo-fi wireframes to verify my understanding.

Log In/Sign Up:
Profile
Reminders

Design

Prototype

The first MPV included flows for onboarding, sign up, add pet's information, set activity and food schedule and add reminders.

Onboarding & Sign Up
Add Pet
Pets & Pet Profile
Activity
Food
Reminders

Moving Forward

The "Explore" section will be design as the next step. There is still a lot more to explore with PetKeeper. What if you had the option to add friends in the app and plan group activities such as playdates or pet gatherings? What about getting suggestions for food base on your pet's information or recommendation for vets? Ongoing user testing and gathering user feedback will be key for next steps.

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